Just as we know, digital marketing comes in different forms; the following examples are ways digital marketing and marketers take to reach their goals. Search Engine Optimization, Pay per click, content marketing, social media marketing, native advertising, inbound marketing, email marketing, and so on. For this research we shall be focusing on Search Engine Optimization and Pay per click, the reason is that we have found these two digital marketing examples as the most effective marketers use to convert leads to sales. Search Engine Optimization: this requires that you set up a website or blog and try your best to rank it on the first page of search engines which will, in turn, bring traffic to your website or page. Applying this approach to your digital marketing process requires that you perform some tasks. The primary three necessary ways to generate traffic to your website include: On Page SEO, Off Page SEO, and Technical SEO. On Page SEO: this is the first to do SEO on your website. It focuses on the contents that you have on your page. On Page SEO is done before posting contents on your website; the process requires that you make use of keyword finder. Keyword finders will help you know the particular keyword that attracts more traffic every month from the search engines; this is what will let you know the required keywords that will allow your posts rank on search engines and generate a significant number of visitors to your website. Off Page SEO: while On page SEO is the work required to do within your webpage to rank on search engines, Off-Page SEO is the opposite just as its name implies. Inbound links are the answer when we talk of Off Page SEO; it is the process of generating backlinks from other websites to yours to increase the strength of your site and the domain authority as this is part of what the search engines consider in ranking a site. Achieving this depends on the number of publishers that link to you as it determines how high your page will be able to rank for your keywords. Technical SEO: this system is not universal among web owners, as most of them don't understand the process. The fact is just that it requires that you focus and work on the backend of your website and sometimes depends on how you code your website pages. Things like image impression, structured data, and CSS file optimization are the categories of technical SEO required to determine how fast your website loads, it is also a ranking factor usually considered by the search engines like Google.